Brand systems that work from screen to space.

Complete brand identity, including environmental graphics, signage systems, and wayfinding for businesses with physical presence. Your brand should work everywhere, from Instagram to your entrance.

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Your logo works on Instagram. But what about your storefront sign?

Your physical space is often the first impression. Generic signage undermines everything else you've built.

We have a logo, but our signage looks generic.
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Environmental graphics + Integrated brand systems that work physically.

Our brand feels inconsistent across locations.
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Integrated brand systems that work across all touchpoints.

We need an exhibit but don't know where to start .
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Complete exhibition design from concept to installation.

What's actually included in a complete brand identity system?

A logo is just the beginning. Here's what you get when you work with AXA Design Studio.

HOW WE WORK:

1. Discovery Call (Free) We discuss your project, timeline, budget, and whether we're a good fit.

2. Strategy & Concept Brand research, competitive analysis, and initial design directions.

3. Design & Refinement I design your complete system and refine based on your feedback.

4. Finalization & Delivery You receive all final files, brand guidelines, and implementation support.

Timeline: 4-8 weeks depending on project scope

Ready to build a complete brand system?

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  • Visual Identity:
    - Primary logo + alternate versions (stacked, horizontal, icon)
    - Color palette (hex codes, RGB, CMYK + usage guidelines)
    - Typography system (primary + secondary fonts)
    - Brand patterns or graphic elements
    - Photography and imagery style guidelines

    Applications:
    - Business cards and stationery
    - Digital assets (social media templates, email signatures)
    - Print materials (brochures, packaging, menus)

    Best for: New businesses, rebrands, and companies preparing to launch.

    Investment: Starting at $2,000

  • For businesses with physical locations, I also design:
    - Storefront signage systems
    - Interior wayfinding (directional signs, room labels, floor markers)
    - Wall graphics and murals
    - Exhibition graphics
    - Spatial branding that reinforces your identity from entrance to exit

    Why this matters: Your physical space is often the first real impression someone has of your brand. Generic signage undermines everything else you've built.

    Best for: Restaurants, retail shops, museums, event venues, office spaces

    Investment: Custom quotes based on scope and installation requirements

  • Data visualization and editorial design:
    - Infographics and diagrams
    - Exhibition graphics and interpretive panels
    - Annual reports and publications
    - Data visualization that makes complex information accessible
    - Editorial layouts (books, magazines, accordions)

    Best for: Organizations, museums, educational institutions, and research presentations.

    Investment: Project-based pricing

Why Complete Systems Matter

Most businesses have a logo and maybe a website. But if you have a physical location, your brand needs to work in 3D - not just on screens.

The problem with piecemeal branding.

01
Your logo looks great on Instagram, but your storefront sign is generic.

02
Your website is beautiful, but visitors get lost in your space.

03
You have brand colors, but they're not applied consistently to signage.

A complete system solves this:
Your brand works everywhere, from your business card to your building sign. Everything feels intentional, professional, and cohesive.

That's what I design.

A snapshot of my work

  • Logo design. Red background with stylized text that reads 'RAY' in a serif font.

    RAW: Brand identity & experience design for body positivity service.

  • Poster design. Abstract graphic poster with various letters and numbers in shades of pink, white, and purple, featuring geometric and technical design elements.

    Typography poster: Editorial design exploring font hierarchy.

  • Brand design. A hardcover book featuring a close-up image of a Galápagos giant tortoise on the cover. The cover includes text that says 'Galápagos Island Ecuador' with a simple line drawing of a tortoise shell.

    Galapagos: Complete brand identity system.

  • Infographic map and data about Switzerland, including geography, population, exports, religion, society, energy, climate, rainfall, famous cheese and chocolate, and historical timeline.

    Infographic design: Visualizing data.

  • Brand design. A white rectangular container with a black decorative logo on one side, placed on a pink surface with a matching pink background.

    Ricebox: Brand identity + environmental graphics for food delivery service

  • Wayfinding design. Silhouettes of a man and woman walking in a building hallway with signage and a map on the wall, including directional signs for Ryder Hall, Gardener Museum, and Northeastern University.

    Wayfinding System: Environmental graphics for campus navigation.

  • Infographic design. Step-by-step recipe for making clover tomato soup. Includes chopping vegetables, sautéing, adding salted ingredients, cooking with water, blending, adding oregano, simmering, and serving.

    Recipe Infographic: Information design.

Ready to build a brand that works everywhere? Let's talk.

I design complete brand systems, including environmental graphics and signage, so your brand works from your Instagram feed to your storefront. Book a free strategy call with me here to find out if we would be a good fit to work together.

BOOK A CALL